Differences

Word
Target Audience age is 30-55
A family man
Listens to radio 4
Other interests movies and books
Mixmag
Target audience median age is 26
Enjoys going out at night to clubs – as he hasn’t got any attachments of ‘family life’
Listens to funky house and house
Other interests of latest fashion and new technology

Similarities

The magazines both have some similarities as both the target audience gender is male. Both have a passion for music, loyal to their magazine and have a high disposable income.

Adverts that may be in the each magazine

Word
Music stores like HMV and Zavvi
New films out in the cinema and on DVD
Books
Facebook and other social networking websites
Mixmag
Big events like festivals
Clubs and their special dates like school discos and foam parties
Holiday Destinations like Ibiza and Cos
Designer brands (clothes) like Ralph Lauren and Fred Perry
New Technology like phones, ipods and game consoles