Saturday, 8 November 2008

Top Of The Pops Language Review

‘Top of the Pops’ one of the most famous pop magazines of all times. Whose target audience is young girls, around the age of 8-14 years old. The language choice within this magazine will be specific to the target audience and will relate to what the message may be.
Just by looking at the front covers language choice it is clear who the target audience is due to the teenage slang (or text message style) used. For example “OMG” and “pics”. Using this type of language on the front enables the youngest to feel in their comfort zone as they know what is being said. It also uses these words to make the reader see that their magazine is up to date with the trends and knows what young people like. The cover lines on the front are short and catchy to really draw the reader in. Everything which is mentioned on the front is there because it’s the main features of this magazine, so individual words are key for them selling their magazine.
By just looking on the inside page again we can link back to the target audience being young girls. There is very little writing and instead many pictures. It is very clearly structured as we can see the interview is just a question and answer not quoting here and there.
The small paragraph just under the title uses many adjectives to describe what will be included in the interview “screaming fans, ritzy red carpet…” This technique is to persuade you to continue to read their magazine. Its simple and doesn’t drag on, the point is put across clearly.
The language used within the interview is very basic and informal as though the Jonas brothers were talking to a friend. Everything in which they say seems to say has a tone of excitement. Words that give that impression are “exciting” “great” “no way” “loved” and “totally” . The writer includes all of these words as it has an impact on the reader. If you believe someone to be really happy and feeling good, it will rub off on you. This is the sort of impression they have intended. Again we can see what they are saying is in an excitable way because of the amount of explanation marks used within their answers.
The language used outside of the interview is again simple due to the fact that the target audience is young and needs to be able to understand what is being said. The whole magazine is informal and uses small sentences within its work for example “it’s time you found out what all the fuss is about.” Everything has a sense of rhythm too which is down to language choice and the use of grammar within sentences like comers rather then stopping.
There are many rhetorical questions within the pages of the Jonas brothers. This is to involve the reader and get them to relate to what is being said.
The last part of the language used on this part of the magazine is by using celebrates to put the message across. At the bottom of the page there are the actors from camp rock who individually talk of there character. Having it coming from the character themselves makes the reader more comfortable as they are familiar with those faces and makes it worth reading, rather then somebody they don’t know which may make them loose interest.
As a whole the magazine really does target their audience through language. It is all very simple and easy to understand. It’s informal which gives the reader a sense of belonging and common ground with the magazine. Using small sentences or sentences with coma’s gives the effect on the reader which is intended. The language fits well with the audience and type of magazine.










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